Whether your organization is well-established or is just getting started, Utgoff Consulting can provide market-oriented, information-based assistance built on a solid set of core capabilities:

• Analyses that test options; illuminate opportunities; and build knowledge about markets, competitors, customers, and industries.
• Processes that leverage those results to support decision-making and create consensus and commitment essential for effective implementation.
• Training to transfer skills and capabilities to client organizations.
• Management to augment client capabilities and jumpstart new initiatives.

A brilliant strategic solution serves no purpose unless and until it is put into action.

Accordingly, as early as possible in all work, Utgoff Consulting paves the way for implementation by bringing together analyses that provide essential facts and knowledge with processes that involve key people to create consensus and commitment.

• Target market selection
• Competitive differentiation
• Business models
• Market-based financial assumptions and projections
• Marketing and sales process

Or to address comprehensive management issues such as:

• Strategic and business planning
• Marketing and sales planning
• Market, competitive, and industry analyses
• Decision making processes and metrics for marketing and sales
• Marketing audit
• Interim management for implementation of new initiatives

Utgoff Consulting can provide strategic counsel for companies that desire an outside perspective.

In addition, specialized services for technology-based businesses include:

• Business plan review/critique and investor presentation support
• Commercialization planning for new technologies
• Identification and assessment of potential target markets and partners
• Comprehensive business planning
• Company development
• Startup marketing management

In addition to the above services, standalone training is available. Off-the-shelf topics are tailored to meet the in-house needs of an individual company or can be provided as public training for a group of companies in an association, incubator, or educational setting.  Available topics (pdf) include:

• Strategic and Tactical Marketing for Non-Marketing Executives and Managers
• Target Markets in Practice
• Market and Competitive Analyses
• Business Planning as a Management Tool
• Bringing High Technology to Market

Karen has spoken on selected topics to students at the University of Massachusetts Amherst’s Isenberg School of Management and at programs sponsored by the Massachusetts Small Business Development Center Network, Banknorth, the Springfield Area Council for Excellence, the Advance Technology & Manufacturing Center at the University of Massachusetts Dartmouth, and the Scibelli Enterprise Center.

For more information or a complimentary meeting, contact Karen Utgoff at 413.253.7108 or by email.